Choosing Your Sustainability Strategy

Organizations seeking sustainability leadership come to MontaRosa with multiple strategic perspectives on sustainability. The links below will lead you to more in-depth information about the different business value models and the different kinds of CSOs suitable for them. Depending on their business model and culture, clients are:

• pursuing a growth strategy and seeing sustainability innovation and new consumer, federal, or large B2B markets as providing that promise
• pursuing cost-saving, operational performance and bottom line improvement and seeing the compelling internal rate of return of energy efficiency and other systematic sustainability-driven cost cutting measures. These range from smart product and process design, tighter supply chain, smart packaging, and smart transport to smart IT, facility management, buildings and beyond
• supplying major procurers — Wal-Mart, as well as federal, state and city governments — that require suppliers to meet such sustainability criteria as EPEAT
• creating brand differentiation and compelling campaigns that respond to consumer trends to do good and save on price while maintaining or improving performance
• being targeted by an NGO pressure campaign and needing to protect their reputation
• responding to competitor leadership in the space
• anticipating future regulation, positioning ahead of the curve and developing and executing a competitive strategy to nail laggards
• reducing carbon or other resource risk associated with dependence on price-threatened resources due to economic, ecological and other pressures
• pursuing an HR and organizational development and transformation (ODT) engagement strategy, wanting to reinvigorate culture, morale, productivity, recruitment, retention and vision
• recognizing the innovation opportunity
• developing sustainability as part of their corporate citizenship efforts